To improve breed and increase the milk productivity by producing high-pedigree progeny by Artificial Insemination (AI) and to protect animals from infectious diseases, Maahi Milk Producer Company Limited (MMPCL) has implemented Artificial Insemination Services in its operational area.

To create the awareness regarding AI, scientific calf rearing practices and its management amongst members, Maahi Milk Producer Company Limited had organized calf rally event and member awareness programme in the village Khadiya of Junagadh district involving calves born through AI.

During the event, more than 50 members participated along with their AI borned calves. Each calf was evaluated based on standard scoring on weight, general health, breed characteristic and deworming status. The first 3 best maintained calves were appreciated with mementos. All the participants of ‘CALF RALLY’ were appreciated by offering the “MAAHIDAN-JUNIOR” – a calf starter feed at free of cost.

Sh. Yogesh M. Patel, Chief Executive, MMPCL, Dr. Sanjay M. Govani, Deputy Chief Executive, MMPCL, Dr. Vinod Jani, unit Head, AFNU, MMPCL, Sh. Kalubhai, Sarpanch of the village, Sh. Virambhai, Deputy Sarpanch of the village, Sh. Bhikhabapa and all other company staff graces the occasion and encourages the participants.

Milk means Maahi, Maahi means Milk.