Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 on June 7, 2012 in the State of Gujarat. The object of establishment of the Company is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto.
The Company’s registered office is located in Rajkot.
The Company has commenced its commercial operations from 18th March 2013 with its milk procurement operations extending to the then seven districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points) and with shareholders’ base consisting of 85,194 members, who were milk producers.
With the passage of time, within short span of just four years, it has established 2792 Milk Pooling Points in 2530 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar). Presently, after 6th Annual General Meeting, there are 1,05,516 milk producers associated with the Company.
All BMCs (Bulk Milk Coolers)/CCs (Chilling Centres) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Towards ensuring and maintaining high quality levels in the operations of the Company, the Company has provided and is continuously providing sound technical support and trainings to all the concerned with emphasis on hygiene, GMP, SOP etc., which are directly connected to the quality of milk and milk products. Further, wherever required, quality improvements in the products are continuously and promptly done based on the feedback from market and customers.
In order to make the process of acceptance of milk more transparent and strengthen, facility of milk analyzer has been installed at milk pooling points. All milk routes from every MPP to chilling centres will be connected through GPRS by which transportation of milk can be made transparent.
As of now, almost all the members of the Company have bank account wherein the payment of milk procurement is made through digitalization process by NEFT/Bank Transfer. Each member has been allotted sixteen digit unique code based on the geographical location of the member (district, taluka, village) for accepting the milk of member. In respect of milk procured, its quantity and Fat & SNF of milk are also accepted online thus eliminating human intervention and errors and thereby ensuring reliability of the system.
Further, a world famous SAP Company has for Project “Saarthi” in adopting Digital Initiatives in Public & Social Sector, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited.
During the year 2016-17, Company has won a prestigious “Fastest Growing Indian Company Excellence Award” from IERDA (Indian Economic Development & Research Association) for the outstanding contribution in its own field.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, white butter, ghee and curd having different variants in different consumer pack sizes, which also include sweets. The Company now sells poly packed milk and butter milk in Gujarat independently under the under ‘MaahiTM’ solo brand.
Presently, the Company’s sales & distribution network is spread across Saurashtra & Kutch region and in Ahmedabad and Surat cities of Guajrat. All endeavours are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat alongwith enlarging the Company’s basket of products. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
During the year 2016-17, Maahi has added new products like flavoured milk, Kadhi Chass and paneer to its existing basket of Pouch Packed Milk variants, Butter Milk , Dahi, Sweets, Pure Ghee and Cow Ghee.
Sub-Project Plans under NDP-I
The Company is also an End Implementing Agency (EIA) under the National Dairy Plan-I (NDP-I) for the implementation of following four Sub-Project Plans (SPPs) of NDP-I to be implemented over a span of five years from 2012-2013 to 2017-2018 as under:-
1.Ration Balancing Programme (RBP)
2.Fodder Development Programme (FDP)
3.Pilot Model for Viable AI Delivery
4.Village Based Milk Procurement System (VBMPS)
All the above four plans are being implemented in Company’s operational districts viz., Amreli, Bhavnagar (excludes AI Delivery), Jamnagar Junagadh, Kutch, Porbandar and Surendranagar.