Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 on June 7, 2012 in the State of Gujarat. The main objects of the Company to be pursued is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto. The motto of the Company behind the establishment and operations is the upliftment of villages & growth of the livelihood of milk producers. The Company’s registered office is located at 3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. During that time, the Company’s milk procurement operations spread to the seven districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points). Total 85,194 milk producers were associated as members at the time when company commenced operations.
With the passage of time, within a short span of just five years, Maahi has been able to expand Milk Pooling Points to 2881 nos. spreading in 2603 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar). The membership base has reached to 97,138 by the end of the 7th Annual General Meeting of the Company. The average milk procurement is recorded to 7.79 LKGPD during 2017-18.
To enhance transparency in the system, solar powered based DPMCU with Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers will be connected through GPRS by which transportation of milk can be made transparent.
All cluster Bulk Milk Coolers)/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the feedback from market and customers.
All 97,138 no. of members with the Company have their bank account and payment to the members of milk procurement and other transactions are being made through NEFT/Bank transfer.
Each member has been allotted sixteen digit unique code based on the geographical location of the member (district, taluka, and village) for accepting the milk of member. In respect of milk procured, its quantity and Fat & SNF of milk are also accepted online thus eliminating human intervention and errors and thereby ensuring reliability of the system.
World renowned Accounting software SAP Company in adopting Digital Initiatives in Public & Social Sector has for their Project “Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited.
A company was honored with “The Quality Excellence Award” by International Achievers Conference in Dec- 2017.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow ghee, kadhi Chaas, paneer and curd having different variants in different consumer pack sizes. The Company now sells poly packed milk and butter milk in entire Gujarat independently under the ‘Maahi™’ solo brand.
During the year 2017-18, Maahi, the only Dairy organization in Gujarat has launched its’ Milk and milk products from two of Mother Dairy plants located at Junagadh and Kutch with Quality Mark logo of National Dairy Development Board (NDDB), which is a symbol of quality and safe products. Further, Maahi has launched fortified milk (fortified with Vitamin A and Vitamin D), ghee in 15 ml pouches in its existing basket of pouch packed milk variants, Butter Milk, curd, Buffalo and Cow Ghee.
Presently, the Company’s sales & distribution network is spread across Saurashtra & Kutch region and in Ahmedabad, Vadodara and Surat cities of Gujarat. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat along with enlarging the Company’s basket of products. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
From 1st April, 2018, Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on 35 years of lease period and commenced manufacturing of varied variants of cattle feed, mineral mixtures and Experimental Diet under the Maahi’s Logo.
Sub-Project Plans under NDP-I
Under the National Dairy Plan - I, Maahi Milk Producer Company Limited has successfully implemented Ration Balancing Programme (RBP), Pilot Model for Viable Artificial Insemination Delivery at doorstep, Fodder Development Programme and Village Based Milk Procurement System (VBMPS) with the financial assistance of World Bank through National Dairy Development Board (NDDB).
The aforesaid plans are being implemented in Company’s operational districts viz., Amreli, Bhavnagar (excludes AI Delivery), Jamnagar Junagadh, Kutch, Porbandar and Surendranagar.