Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 on June 7, 2012 in the State of Gujarat. The main objects of the Company to be pursued is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto. The Company’s registered office is located at 3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. At the time of commencement of operations, milk procurement of the Company spread to the districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points). At that time total 85,194 milk producers were associated as members.
Recently on 18th March, 2021, Company has successful completed 8 years of its commercial operations. On this event company has launched “Maahi Power” Milk of ½ liter. Company’s functional Milk Pooling Points has reached to 2359 spreading its presence in 2342 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar).
In order to have transparency in the matter of acceptance of milk and payment to the members, each member of the company have been allotted sixteen digit unique code based on their geographical location (district, taluka, and village). Details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the system thus eliminating human intervention and errors and thereby ensuring reliability & transparency of the system.
Company follows stricter norms while admitting milk producers as members of the company and its continuance. Presently, Company’s membership stood at 93,524 members and share capital Rs. 35.42 Cr. Further, Maahi always encourages women empowerment and gives preference to the women in the membership of a Company. This is the reason, out of Maahi’s total membership, Maahi has now 42.05% consists women producer members. The average milk procurement is recorded to 6.57 LKGPD for the period ended 31st March, 2021.
All the 93,524 members of the Company have their Individual bank accounts and payment to the members towards the milk procurement and all other transactions are being made through NEFT/Bank transfer.
Maahi being a producer company is committed to give maximum returns to its members. Keeping this mission in mind, company has paid Annual incentive in cash amounting to Rs. 23.62 Crores to the eligible members on the milk poured for the period from 01.01.2020 to 31.12.2020. This apart, for the first time, incentive in kind i.e. SS 304 Milk cans will be given to 54,607 eligible members.
Company emphasis on the good corporate governance and has a structured Board Comprising of Producer Directors, Expert Directors and Executive Director. It is implementing CSR policy, Vigil Mechanism Policy and Risk Management policy.
To enhance transparency in the system, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent.
All cluster (Bulk Milk Coolers/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the customer and market feedback. More than 70% BMC/CC are ISO certified.
World renowned Accounting software SAP Company in adopting Digital Initiatives in Public & Social Sector has for their Project “Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, flavored milk, ghee, cow ghee, kadhi Chaas, paneer and curd having different variants in different consumer pack sizes. The Company now sells all its products in entire Gujarat independently under the ‘Maahi™’ solo brand. All endeavors are being made for enlarging the Company’s basket of products. Last year, company has launched new variant of cow ghee viz., “Premium Cow Ghee” under the name “Gir- Amrut”. The product is rich in quality and unique feature of this product is that Ghee is made up from the cow milk of Gir-region.
Maahi is the only Dairy organization in Gujarat which has launched its’ Milk and milk products with quality mark logo of NDDB. It’s a symbol of quality and safe products. Further, Maahi has launched fortified milk (fortified with Vitamin A and Vitamin D) from 25th June, 2018 in its existing basket of pouch packed milk variants, Butter Milk, curd.
Presently, the Company’s sales & distribution network is spread apart from Saurashtra & Kutch region also in the cities of Ahmedabad, Vadodara, Surat and Vapi. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options. Recently, Maahi has also started its activities in Maharashtra with the appointment of Super- Stockiest in Ahmednagar.
In the entire year of 2020 and till now the whole world is facing with COVID-19. During the days of lockdown, in order to enable people to get free home delivery of milk and milk products of the Company, Company has launched “Milk on Mobile App” especially for Rajkot Market. Through this App, anyone from Rajkot can order for milk and milk products and make payment on getting delivery. Considering the positive response received from the Rajkot Market and with a view to expand the customer’s base, Company is planning to introduce “Milk on Mobile App” in out of Rajkot Market as well.
In the direction of digitalization, Maahi has developed various Apps to facilitate members, employees and customers like milk on mobile, Maahi Sahayak, MAAHI SAS (Sahayak Agreement System) Maahi VCG etc. Membrs can view the details of the milk poured by them and payment made to them through member portal.
Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit as Animal Feed & Nutrition Unit(AFNU).The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant having 10 MT production capacity per day. The unit is equipped with By Pass “Protein Feed” plant & Maahi is manufacturing all its cattle feed variants viz.,
- Maahi Dan Power (BIS Type II)
- Maahi Dan Sampoorna (BIS Type I-22% protein & 7% FAT)
- Maahi Dan Junior (23% protein & 4% FAT), using formaldehyde treated protein source.
- Mineral Mixture under the Brand name of “Maahi Min”
The production facilities has been certified for ISO 9001:2015 compliances.
AFNU is also manufacturing Mineral Mixture for other PCs like Saahaj Milk Producer Company Limited, Shreeja Mahila Milk Producer Company Limited, Balinee Milk Producer Company Limited, Bapudham Milk Producer Company Limited and Indujaa Mahila Milk Producer Company Ltd.
Sub-Project Plans under NDP-I
Under the National Dairy Plan – I, Company has successfully completed 90% targets of following projects
- Ration Balancing Programme
- Pilot Model for Viable Artificial Insemination
- Fodder Development Programme
- Village Based Milk Procurement System
[ 5th April, 2021 ]