Maahi Milk Producer Company Limited
Maahi Milk Producer Company Limited is a Producer Company incorporated under the provisions of Part-IXA of the Companies Act, 1956 on June 7, 2012 in the State of Gujarat. The main objects of the Company to be pursued is to undertake the business of pooling, purchasing, processing of milk and milk products primarily of the Members and also of others, marketing of the same and to deal in activities that are part of or incidental to any activity related thereto. The motto of the Company behind the establishment and operations is the upliftment of villages & growth of the livelihood of milk producers. The Company’s registered office is located at 3rd & 4th Floor, Saakar Building, Opp. Rajkumar College, Dr. Radhakrishnan Road, Rajkot, Gujarat.
The Company has commenced its commercial operations from 18th March 2013. At the time of commencement of operations, milk procurement of the Company spread to the districts of Saurashtra and Kutch region of Gujarat covering 1,912 villages and 2,142 MPPs (Milk Pooling Points). At that time total 85,194 milk producers were associated as members.
Within a short span of just seven years, Maahi has been able to expand Milk Pooling Points to 2856 nos. spreading its presence in 2593 villages of 11 districts of Saurashtra and Kutch (i.e., Junagadh, Gir Somnath, Amreli, Botad, Bhavnagar, Surendranagar, Morbi, Jamnagar, Dev Bhumi Dwarka, Kutch and Porbandar).
In order to have security in the matter of acceptance of milk and payment to the members, each member of the company have been allotted sixteen digit unique code based on their geographical location (district, taluka, and village). Details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the system thus eliminating human intervention and errors and thereby ensuring reliability & transparency of the system.
Company follows stricter norms in the matter of allowing the membership to the milk producers and its continuance. Presently Company’s membership is 97,686. Further, Maahi always encourages women empowerment and gives preference to the women in the membership of a Company. This is the reason, Maahi has now 42.4% women producer members. The average milk procurement is recorded to 6.16 LKGPD for the period ended 31st May, 2020.
All the 97686 members of the Company have their Individual bank accounts and payment to the members towards the milk procurement and all other transactions are being made through NEFT/Bank transfer.
Maahi is committed to give maximum returns to its members. Keeping this mission in mind, Company has paid Rs. 30.05 crore as Lean and Annual Incentive to the eligible members for the FY 2019-20.
To enhance transparency in the system, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent.
All cluster Bulk Milk Coolers)/Chilling Centers) of the Company are well equipped with the basic testing facilities and instruments for quality testing of raw milk. Further, wherever required, quality improvements in the products are continuously and promptly done based on the customer and market feedback.
World renowned Accounting software SAP Company in adopting Digital Initiatives in Public & Social Sector has for their Project “Saarthi”, announced SAP ACE awards to Maahi Milk Producer Company Limited jointly with NDDB Dairy Services, Paayas Milk Producer Company Limited & Shreeja Mahila Milk Producer Company Limited.
The Company’s current kitty of products consists of poly packed milk, butter milk, skimmed milk powder, flavoured milk, ghee, cow ghee, kadhi Chaas, paneer and curd having different variants in different consumer pack sizes. The Company now sells poly packed milk and butter milk in entire Gujarat independently under the ‘Maahi™’ solo brand. All endeavors are being made for enlarging the Company’s basket of products. Recently company has launched new variant of cow ghee viz., “Premium Cow ghee under the name “Gir-Amrut”. The product is rich in quality and unique feature of this product is that Ghee is made up from the cow milk of Gir-region.
Maahi is the only Dairy organization in Gujarat which has launched its’ Milk and milk products with quality mark logo of NDDB. It’s a symbol of quality and safe products. Further, Maahi has launched fortified milk (fortified with Vitamin A and Vitamin D), ghee in 15 ml pouches in its existing basket of pouch packed milk variants, Butter Milk, curd, Buffalo and Cow Ghee.
Since last few months, the entire world is facing COVID-19. During the days of lockdown, in order to enable people to get free home delivery of milk and milk products of the Company, Company has launched “Milk on Mobile App”. Through this App, anyone can order for milk and milk products and make payment on getting delivery.
Presently, the Company’s sales & distribution network is spread apart from Saurashtra & Kutch region also in the cities of Ahmedabad, Vadodara and Surat. All endeavors are being made to expand the presence of Maahi’s products in other prominent cities of Gujarat. The Company foresees big potential in tapping of new markets in the eastern/southern Gujarat, and is actively considering these options.
Maahi has taken over the cattle feed factory situated at Khandheri from NDDB on long lease w.e.f. 1st April, 2018 and renamed the Unit as Animal Feed & Nutrition Unit(AFNU).The unit has the capacity of producing 200 MT of cattle feed per day. It has a mineral mixture plant having 10 MT production capacity per day. The unit is equipped with “Bypass Protein Feed” plant, having the monthly capacity of treating 300 MT of Protein component of the cattle feed. Maahi is manufacturing all its cattle feed variants viz.,
- Maahi Dan Power( BIS Type II)
- Maahi Dan Regular (BIS Type III)
- Maahi Dan Sampoorna (22% protin & 7% FAT)
- Maahi Dan Junior (23% Protin & 4% FAT), using formaldehyde treated protein source.
- Mineral Mixture under the Brand name of “Maahi Min”
AFNU`s manufacturing facilities have been certified under ISO 9001:2015, an International quality certification.
AFNU is also manufacturing Mineral Mixture for other PCS like Saahaj Milk Producer Company Limited, Shreeja Milk Producer Company Limited, Shreeja Mahila Milk Producer Company Limited, Bapudham Milk Producer Company Limited and Indujaa Mahila Milk Producer Company Ltd.
Sub-Project Plans under NDP-I
Under the National Dairy Plan - I, Maahi Milk Producer Company Limited has successfully implemented Ration Balancing Programme (RBP), Pilot Model for Viable Artificial Insemination Delivery at doorstep, Fodder Development Programme and Village Based Milk Procurement System (VBMPS) with the financial assistance of World Bank through National Dairy Development Board (NDDB).
The aforesaid plans are being implemented in Company’s operational districts viz., Amreli, Bhavnagar (excludes AI Delivery), Jamnagar Junagadh, Kutch, Porbandar and Surendranagar.
[ 31st May, 2020 ]